A shop owner who has claimed a business in ChatGPT may still be unable to edit its information. OpenAI’s Business Hub has two distinct checks: one establishes your relationship to the business, and another verifies your identity before you can publish changes.
Claim the right listing
Open Business Hub from the sidebar in ChatGPT on the web. Search the business name and check which listing you are about to manage. Use a verification method offered for that listing, such as a business email, phone, domain or Shopify. Access to an Ads account or an Enterprise agreement is not a prerequisite.
If the interface says to contact support, OpenAI says the listing is locked. A missing listing is a different situation: eligible online businesses may see an option to add one. The setup guide says local stores and restaurants can currently claim only an existing US listing.
What identity verification unlocks
Once the claim is approved, the business becomes accessible in Business Hub. After Persona identity verification is approved, authorized representatives can publish business information, connect a product feed and view insights such as mentions and website clicks. Assign someone who can keep product information current. A click count measures visits; it cannot tell you whether the visitor subsequently placed an order.
When customers can chat with an agent
An agent is a separate feature for eligible US ecommerce and online service businesses with a website. Review its answers against your own policies before publishing it. For example, ask about an opened-product return and an order outside the usual delivery area. A verified business profile by itself does not mean a public agent has gone live.
Sources: OpenAI’s Business Hub setup guide · November 10 release notes. Image: OpenAI.
